The expanding universe of type design grew a little more with the launch of Adele Type, a foundry that is all about new approaches. Everything, from their web site to their font names, includes a heavy dose of personality.

For a majority of its life, Schriftlabor worked exclusively for corporate clients, but recently, they decided to go retail with a beginning set of four faces. We spoke with founder Rainer Scheichelbauer about the change.