Gold, silver, and bronze take the stage in Creative Belgium branding

After rebranding Creative Belgium in 2016, Antwerp design studio Mirror Mirror turned their attentions to the 2017 Creative Belgium Awards. The design focuses on the object of award ceremonies: The awards themselves. Gold, Silver, and Bronze—and the effects they elicit—became the center of the brand.

Event posters using the Gold/Silver/Bronze theme.

Creative Belgium aims “to recognize, reward and promote the best creative work of brand communication in our country [of Belgium].” By walking the line between “braggadocios hubris and tongue-in-cheek self-mockery,” the new design communicates clearly to outsiders, while poking a little fun at the friendly nature of the competition.

Gold billboard at the Awards

Silver theme at the Awards

Bronze theme at the Awards

Learn more about Creative Belgium and see Mirror Mirror's branding work for the awards.